V&M Apartments

The Challenge

Mr. Víctor wanted a solution that would not only increase his apartments’ exposure to potential guests but also streamline the booking process to drive more direct engagement. He needed a fully branded website that would showcase his property with elegance and function as a self-sustaining platform with:

1. An appealing, modern design to stand out in a competitive market.
2. Multilingual support for the international tourists who frequent the Canary Islands.
3. SEO optimization to ensure his site could rank competitively on search engines.
4. Integrated user reviews to build credibility.

Our goal was to craft a brand identity and website that would address these needs and elevate his apartment complex’s online visibility.

Approach

To tackle this challenge, we divided the project into two main phases: branding and website development.

We began by creating a unique, minimalist logo that captures the essence of the apartments and the Canary Islands. The logo embodies the serene and welcoming vibe, making it memorable and distinct.

Our primary focus for the website was to provide Mr. Víctor with a fully functional, SEO-optimized platform that would position his apartment complex as a top choice for vacationers. The site was custom built in WordPress, selected for its flexibility, SEO capabilities, and ease of management for Mr. Víctor post-launch. We incorporated modern aesthetics to make the website visually engaging with a user-friendly navigation.

Technical Details

• WordPress Customization with Gutenberg Blocks:we used the Gutenberg editor in WordPress, building custom blocks through Advanced Custom Fields (ACF) paired with PHP and JavaScript. These custom blocks enabled us to easily update various parts of the website — like apartment details, image galleries, and multilingual content — without the need for coding expertise.
• Image Gallery with Slick Slider: We used the Slick Slider JavaScript library to create a responsive, visually engaging image gallery for each apartment. The slider delivers a smooth browsing experience, enabling users to explore high-resolution images with ease.
• Multilingual Setup: Instead of implementing a multilingual plugin, we created a smooth language-switching experience in a subdomain, avoiding extra development costs due to licenses and allowing the site to accommodate international audience.
• Mapbox Integration for Location Display: Instead of Google Maps, we integrated Mapbox for a fully customizable, interactive map experience.
• User Review Section: We created a custom Gutenberg block for user reviews, so we can easily add testimonials from past guests. This section, built using ACF, enhances the site’s credibility and encourages potential guests to make direct bookings.
• Hosting: We chose DigitalOcean as the hosting provider for its robust infrastructure and high reliability. Additionally, we implemented caching and performance optimization techniques to ensure fast loading times and a seamless user experience.

Results

Since launching Mr. Víctor’s website, his apartment complex has seen a notable increase in traffic and direct inquiries, leading to more bookings. The site’s SEO optimization and multilingual setup expanded its reach, attracting an international audience. The modern design, enhanced by custom Gutenberg blocks, made it easy to update content, showcase guest reviews, and maintain brand consistency, giving his apartment complex a professional, attractive online presence that draws travelers from around the world.

See the website